I’m Isabel Salido, brand builder

Isa^In was created to provide a personal and flawless service to those seeking to introduce, reinvent or reposition their brands.

Isa^In is an exceptional builder of brands, relationships and communities.

Isa^In uses four service pillars (branding, strategic marketing, customer experience and stakeholder management) to find and execute strategic solutions to ensure that your business shines.

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«I am energised by startups and SMEs, and my mission is to help these dynamic companies achieve their branding goals through strategic frameworks and creative & sustainable solutions.

I am passionate about my clients’ success, combining profit with positive impact, and ensuring win-win outcomes.»




Creative & sustainable solutions make a difference

I see a future where branding is fluid; where monitoring is proactive; where brands are adapted continuously in an agile and socially responsible way.

I see relationships as critical to branding success; where understanding your clients’ wants, needs and likes leads to mutual trust and exceptional results.

I see every challenge as an opportunity to apply creative and purpose-driven strategies that energise a business and make it shine.

Why Isa^In?

Isa for Isabel

In for Inspiring, Innovative, Insightful, and Independent

What I Do


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Don’t forget to click ‘view all services’ to explore my four-pillar method and how it can work for your company!



Isa^In inspires people through building strong brands and vibrant communities.


Strategic Marketing

The professional world is an obstacle race. My approach is to identify and adopt innovative strategies to avoid the obstacles, rather than to move forward crashing into them.

In short, I am a strategic problem solver.


Customer Experience

My philosophy is one of helping people at all levels and communicating effectively to ensure a positive and engaging user experience. Through knowing my customers better, listening to them and understanding their needs, I can ensure their complete satisfaction.

I believe that customers whose experience is exceptional will become the best ambassadors for any organization.

My commitment

I, Isabel, through Isa^In, would like to leave an indelible mark on the world through actively helping people in need. I have therefore committed to donate a portion of my profit from each project to the innovative ‘C-Project» initiative run by ‘Action Against Hunger’.

Happy Clients!

I asked Isabel to help me with the brand repositioning of ENJOYERS. She quickly understood the spirit of the brand and e-commerce model in order to articulate the best sustainable solution and thus facilitate the decision making of my business. Both strategic and operational analysis exercise that I did with Isabel was super complete and helped me to understand and visualize the ENJOYERS situation in the current context, as well as its main needs and challenges, to know where I wanted my brand to be. Some aspects such as strategies, business model and value proposal were reviewed, and finally, a plan was drawn up to anticipate future changes and build differential competitive advantages. Thank you for helping me to build a stronger brand and expand my community, adding social and environmental impact.

Carlos Martinez


I felt lost, I had managed to have a community on LinkedIn, but it was stagnating and not growing. I didn’t like the name of the group as it didn’t suit me, but I felt blocked and had no ideas. I asked Isabel for help as I needed a story, a common thread. I had decided to promote several initiatives for the community, and everything was disjointed. I had a meeting with Isabel, she listened to me carefully to understand my vision, mission and values. A few days later she gave me her proposal – it was spectacular. I discussed it with the community and everyone thought it was a great change. Currently, it really resonates with me and reflects both my personality and the purpose of the community. I am delighted and I recommend that everyone consult Isabel before taking the plunge, so that they can also see a huge difference in their before and after.

Elena Roldán

CEO, Follow the Leader

Thanks to Isabel’s collaboration with @relash, we set the right course towards finding our true target audience. With Isa-In’s guidance, we modified the methodology to address this key and strategic point in a more accurate way. I would highlight the following aspects of Isabel’s professionalism as key to the successful outcome of her collaboration with us: great experience in brand strategy, motivation (with the case and with our product), non-conformist, enthusiastic, desire for constant improvement, empathetic and always willing to help. She is a good listener and absolutely customer-focused. I wish her every success with @IsaIn, helping startups with brand strategy in their early stages.

Almudena Ortiz

Finance Manager, Relash

Do you want to know more? Are you ready to grow your business and purpose?

Let’s talk – I’m eager to hear your story and work with you to create the outstanding brand you deserve!.

Where I am

French /Swiss border region, close to Geneva

Contact me

Phone : +41 78 895 91 21 / +34 607 694 149

Email : hello@isa-in.com

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