About me

Hi there!
I am Isabel Salido and
I am Isa^In.

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I love my brand and I live it.
I’ve learned that people will forget what you said;
people will forget what you did,
but people will never forget how you made them feel.
Maya Angelou

I think this quote of Maya Angelou perfectly defines my approach to branding, strategic marketing, customer experience and stakeholder management. It doesn’t matter what you’ve done, but what it has meant to someone.

My passion for branding was born out of my endless curiosity. As a consumer, I am constantly intrigued by how businesses choose to promote their products.

My permanent desire to be challenged, enjoy new experiences and learn is my motivation to explore new ways of doing things. I empathise with my clients and take each step on the daunting and exciting branding journey with them.

My professional journey is one of passion, motivation, constancy and effort

Before starting this journey with Isa^In, I spent over 11 years as Senior Manager at Brain Trust Consulting Services in Madrid. In this role I led and executed strategic marketing and market research projects, leveraging my empathetic and democratic leadership style in demanding and multicultural work environments.

I have worked with multinational companies in different sectors including telecommunications, banking, energy, insurance and tourism. Clients included Orange, BBVA, Endesa, Mutua Madrileña, Amadeus, IATA, American Express, Paradores, BCD Travel, and B The Travel Brand.

For the last three years, I have been creating brand identities, developing commercial plans, communication strategies and managing strategic marketing for start-ups.

As I mentioned earlier, I love building strong brands and even stronger communities, which has made my time as a Brand Ambassador for Pontecara  (>14k followers), as a Founder for CiadeLinkedIn (>2k followers) so fulfilling.

More recently, I have joined the UN Geneve Toastmasters Club, where I am as Vice President of Public Relations (VPPR).

Puerta blanca
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On a personal note…

I am originally from the South of Spain (Jaén in Andalucia). When you enter Jaén, you see thousands and thousands of olive trees, from which our world-famous olive oil comes. If you haven’t tried it yet, I really would recommend tasting it.

I was based in Madrid for half of my life, before choosing to live abroad in the UK and France; where I am currently located at the Swiss border close to Geneva. I love travelling to different countries and have visited 19 so far.

I believe that travel is the very best way to learn about new cultures, be fascinated by new stories, enjoy new experiences, and make new friends.

I encourage people to be brave & positive and fight for their dreams. The sky is the limit. Never give up. 

Do you want to know more? Are you ready to grow your business and purpose?

Let’s talk – I’m eager to hear your story and work with you to create the outstanding brand you deserve!.

Where I am

French /Swiss border region, close to Geneva

Contact me

Phone : +41 78 895 91 21 / +34 607 694 149

Email : hello@isa-in.com

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